Born in El Salvador during the civil war of the '80s. Learned to dance and poke fun from my family.
Immigrated to Canada with my mother in 1992. Landed in Moose Jaw, Saskatchewan — learned English and the way of the Canadian cowboy.
High school in Ottawa. Underrated city, by the way.
Moved to Montreal the same day 9/11 happened. We all remember where we were that day.
Started my career selling on the phone. Switched to marketing the day I realized I could reach thousands of people in the time it took to make 7 real phone calls.
Became a Google Ads pro and started an agency. It bought me the digital nomad life — six years living across Asia and South America.
2016, Colombia: I met a family that owned a clothing factory and wanted to sell it. I offered to buy it if people wanted the athleisure they made.
So I came to Vancouver (where I live today) to sell the clothes and take on Lululemon.
Turns out clothing is a tough business. After spending thousands, I liquidated the last of my inventory and looked for what was next.
Canada had an emerging industry about to go through legalization. I joined a couple of founders to launch a tech company that serviced it. That business sold.
Then I started a yoga app with a partner. It caught tailwind as Covid closed every in-person studio and the app grew to thousands of users. My partner eventually bought my shares.
Since then I've had a baby (6 years old today) and became a marketing & AI consultant to local and health & wellness companies.
Today I'm deep in AI, building automation systems for small businesses.
Book a call
